Whether you are starting out in business or you are an established brand who is looking for a freshen up, you will eventually find yourself asking this question.
How much should I pay for a logo?
I’m going to try and answer that as best as I can, but here is some simple things to consider.
WHO IS GOING TO DESIGN IT FOR YOU?
Agency. If you ask an international branding agency to design your logo, they will do a very good job and provide you with a full branded execution, but you will be looking at the multiple thousands of dollars, depending on who you are as a business. For example the Pepsi Logo was redesigned in 2008 and cost $1,000,000. The BBC logo price tag is $1,800,000 and was redesigned in 1997. BP logo wins the jackpot at a massive $211,000,000 for it’s redesign in 2008. So you can see Logo’s are big money in the agency world.
Freelance Graphic Designer or a Small Design Studio. If you are a small or medium size business then this is perfect for you. They will give you brilliant personalized service and give you a fantastic brand logo and website and stationary for a much more competitive price. Each Designer has their own pricing structure so the best thing to do is ask for a quote. You can expect to pay between $400 – $1800 on a logo with a freelancer. Make sure you find someone who has a lot of years experience and has designed several great logo’s already. You do get what you paid for, so try and find an experienced and trusted designer first time around.
Yourself. This of course is the entrepreneurs preference. The Twitter logo was designed by Simon Oxley in 2009 and it only cost $15. Other companies who have successfully pulled off the self designed logo’s are Coco-cola, Google and Nike.