If your brand was a person and you meet them at a party, what would your first impression be?
Business owners work in their businesses day in and day out, they are completely familiar with what they provide and how it is delivered. It would be easy to forget how your brand is performing with first your customers first impression.
First impressions for a customer is critical to your sales conversion rates. Regardless if you business is online, a bricks and mortar or a service, you need to be able to communicate with your customers clearly about who your business is and what they are about.
Hopefully you are thinking about how to answer these questions for your business.