How many times have you walked into a store only to turn around and walk out thinking “Well I’m never going back into that store again” or how many times have to clicked on a website only to click off thinking. “Well that was a waste of my time”. We have all had experiences like this, but we hate to think that our customers are having those experiences with our business. Here is a quick checklist to run through for every business owner.
If you run an online business, then you need to make sure that your landing page looks and communicates all of these things. General statistics say that only an average of 1 – 3% of traffic to your website will actually purchase. That means that you have to spend a lot of money in advertising to get a small % of sales. That is why it is imperative to have professional advice on your website. We provide a free website assessments to help increase traffic.
Bricks and Mortar Stores
If you run a bricks and mortar store you need to think about this in four distinct ways.
We have a long history working with retailers, maximizing their in store customer experience. You can contact us for a free assessment.
If you provide a service, then your product can be more difficult to define. Especially if you are one of many in your area that offer the same service. Working out what is your key point of difference and what is your specialty can be important in differentiating yourself from the market. You will need to tackle this one in three ways.
We offer a free business assessment for all of your advertising and branding needs.