As a business owner, more than likely you are busy doing business and not so busy worrying about your logo. If you have a very good logo, branding and marketing strategy, then chances are that your existing logo has given you a significant and successful run for the investment that you originally made on it.
Your business is changing direction. Say for example you were a commercial cleaner. You were very good at it and your current logo reflects that, however you see a great opportunity in the market for residential pool and garden maintenance. This would be an ideal time to revisit your logo and branding to make sure that it is current to your target market.
When your business is changing names. This one should be a no brainier, however you need to resist the urge to just change the name in your logo and move on. It’s highly likely that along with a name change has come a new set of values or a new product offering or location.
It’s been more years then you can remember Well designed logo’s will last longer before they start looking outdated. A great example is the Australia Post logo which hasn’t changed since its design in 1975 by Pieter Huveneers.
Logo’s that were designed around different trends and have a lot of “design effects” tend to date much quicker and need replacing more frequently. For years, designers can fall prey to “trends” instead of designing a logo that will not only represent your brand properly, but also give you that longevity. The longer you can keep your logo, the more trust and reliability your brand portrays, so the tip here is… If you are getting a new logo, take the time to invest is a good designer and get a logo that will last the distance.